OUR FOUNDER

Luis Bardales Jr
PRODUCER / DIRECTOR

I was born in Lima, Peru. When I was 2 years old, my family came to the United States to pursue the “American Dream.” Although both my parents had their college degrees in Peru, they sacrificed their careers to immigrate to the U.S. to provide my sister and I with a better future.  I am a Louis E Dieruff alumni and am thankful I was involved in their AFJROTC program where I learned leadership skills and the importance of community involvement.
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I’m very passionate about film and music. I have loved both subjects since childhood and have vivid memories of playing with my action figures and creating intricate storylines that still resonate with me today. In high school I really started pursuing music and film. I learned how to produce, record and mix music and started my own music group. I started my business, LBJ Media, back in 2015 while studying film at Lehigh Carbon Community College. In the beginning, the company was just me and one camera, but mentorship and hard work helped me build my company and realize that my art can positively impact and support the Allentown community.
 
I am proud to say that I won the 2017 Lehigh Valley Golden Latin Award for Business Person of the Year!   I am proud to call Allentown my home and feel fortunate that I’ve been able to pursue my creative dreams and make lasting connections with a diverse group of people. I am passionate about visual storytelling and believe it can have a great influence on a community that can last longer than a lifetime. 

OUR ​MISSION

Video Production & Marketing Agency

​Our mission is to provide high-quality creative marketing solutions to our customers through the power of storytelling and integrated digital services. We also make it a priority to engage in sustainable business practices through our non-profit partnerships that empower our community through art, culture, and creativity. 

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OUR VISION

Our vision is to become a market leader in the advertising and entertainment industry on the East Coast serving big brands, government entities, and small businesses. We will create a platform to bring creative talent and big business together through a channel of original content creation and curation. We will also create opportunities for local talent to showcase their skills on our platform and look to end the stigma on creative arts.

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OUR HISTORY

​        LBJ Media LLC is a video production and marketing agency in Allentown, PA that was founded by Luis Bardales Jr. back in 2016. Luis was twenty one at the time and attended Lehigh Carbon Community College (LCCC). He had great aspirations of becoming an entrepreneur and starting a digital media production company. Since childhood, Luis had a passion for filmmaking and looked up to classics such as Stars Wars and Jurassic Park. For that reason, he decided to pursue his passion and obtained an associates degree in TV/Film production. He joined the Business Enterprise Center (BEC) program, where he was assigned a mentor that guided him on how to establish his business, network, and grow as a student entrepreneur. Then on April 25th, LBJ Media was born.

    LBJ Media was an underdog at the time. It had no investors or business loans available in its first year of business. LBJ Media produced several videos and jumped at any opportunity to create more.  Later that year, it produced its first TV commercial for Eugene McDuffie’s book, “Missing Love Child,” that covered the social issues and experiences of Eugene when he overcame homelessness, drug addiction, and abuse. After Luis’s graduation, LBJ Media landed LCCC as its first major client. That same year, LBJ Media also covered the first annual Allentown Beer Fest, which opened doors to more projects with the Downtown Allentown Business Alliance, City of Allentown, and other local businesses.

​        ​LBJ Media became involved with local non-profits promoting cultural events such as the Lehigh Valley Puerto Rican Parade and Festival since 2017. It also opened up its first office location at The Caring Place Youth Development Center, a non-profit who offers programs to inner-city youth exposed to drugs, violence, and hopelessness. Later that year, Luis won Business Person of the Year by the Lehigh Valley Golden Latin Awards. LBJ Media became a member of the Lehigh Valley Chamber of Commerce in 2018. Luis and LBJ Media have been featured in multiple media outlets such as WFMZ 69 News, The Morning Call, Latina FM, Upside Allentown, and more. LBJ Media continues to grow and embark on a mission to provide creative media solutions to customers through the power of storytelling and integrated marketing services