OUR FOUNDER

Luis Bardales Jr
Founder & Chief Creative Officer, LBJ Media
Featured in Upside Allentown

I was born in Lima, Peru. When I was 2 years old, my family came to the United States to pursue the “American Dream.” Although both my parents had their college degrees in Peru, they sacrificed their careers to immigrate to the U.S. to provide my sister and I with a better future.  I am a Louis E Dieruff alumni and am thankful I was involved in their AFJROTC program where I learned leadership skills and the importance of community involvement.
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I’m very passionate about film and music. I have loved both subjects since childhood and have vivid memories of playing with my action figures and creating intricate storylines that still resonate with me today. In high school I really started pursuing music and film. I learned how to produce, record and mix music and started my own music group. I started my business, LBJ Media, back in 2015 while studying film at Lehigh Carbon Community College. In the beginning, the company was just me and one camera, but mentorship and hard work helped me build my company and realize that my art can positively impact and support the Allentown community.
 
I am proud to say that I won the 2017 Lehigh Valley Golden Latin Award for Business Person of the Year!   I am proud to call Allentown my home and feel fortunate that I’ve been able to pursue my creative dreams and make lasting connections with a diverse group of people. I am passionate about visual storytelling and believe it can have a great influence on a community that can last longer than a lifetime. 

OUR ​MISSION

Video Production & Marketing Agency

​Our mission is to provide high-quality creative marketing solutions to our customers through the power of storytelling and integrated digital services. We also make it a priority to engage in sustainable business practices through our non-profit partnerships that empower our community through art, culture, and creativity. 

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OUR VISION

Our vision is to become a market leader in the advertising and entertainment industry on the East Coast serving big brands, government entities, and small businesses. We will create a platform to bring creative talent and big business together through a channel of original content creation and curation. We will also create opportunities for local talent to showcase their skills on our platform and look to end the stigma on creative arts.

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OUR STORY

LBJ Media LLC is a video production and marketing agency in Allentown, PA, founded by Luis Bardales Jr. in 2016. Luis was 21-years-old and attended Lehigh Carbon Community College (LCCC). He had great aspirations of becoming an entrepreneur and starting a digital media production company. Since childhood, Luis has been passionate about filmmaking and looked up to classics such as Star Wars and Jurassic Park. Therefore, he pursued his passion and obtained an associate's degree in TV/Film production. He joined the Business Enterprise Center (BEC) program, where he was assigned a mentor who guided him in establishing his business, networking, and growing as a student entrepreneur. Then, on April 25th, LBJ Media was born.

LBJ Media was a true underdog at its inception, facing the challenge of no available investors or business loans in its first year of operation. Undeterred, LBJ Media produced several videos and eagerly seized any opportunity to create more. The turning point came when it produced its first TV commercial for Eugene McDuffie's book, "Missing Love Child," a project that delved into Eugene's social issues and personal experiences. This marked the beginning of a series of successful projects, including the coverage of the first annual Allentown Beer Fest, which opened doors to collaborations with the Downtown Allentown Business Alliance, the City of Allentown, and other local businesses.

Since 2017, LBJ Media has been actively involved with local non-profits, promoting cultural events such as the Lehigh Valley Puerto Rican Parade and Festival. The company's commitment to the community is further demonstrated by its first office location at The Caring Place Youth Development Center, a non-profit that offers programs to inner-city youth exposed to drugs, violence, and hopelessness. This dedication was recognized when the Lehigh Valley Golden Latin Awards awarded Luis Business Person of the Year. LBJ Media's community-centric approach has not gone unnoticed, with the company being featured in multiple media outlets such as WFMZ 69 News, The Morning Call, Latina FM, Upside Allentown, and more. LBJ Media's continued growth is a testament to its mission of providing creative media solutions to customers through the power of storytelling and integrated marketing services.​